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| Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice. Copyright lawyer trademark Learning about a Copyright Lawyer Trademark You may need a copyright lawyer trademark if you own your own website or are an author of a book. If you haven’t already spoke with one you may want to do it very soon to find out if your articles/site can be trademarked or if it is already taken. One way to make sure you have the copyright to all of your work is by making sure you have the little “c” inside the circle at the end of your article or the bottom of your webpage. For instance a slogan can be considered a trademark, think of the milk commercial, remember that certain phrase? You can bet money that had a copyright lawyer trademark it for the milk company. There are many popular household products that have been trademarked; you probably wouldn’t recognize the product without it. Drive down the road and look at how many trademarks you see on restaurants, each one of those famous places had a copyright lawyer trademark their signature. Many products that may need protecting may include songs, products such as household or commercial, designs, ads, etc. If you think the idea is a good one, it probably needs some form of protection and the best person to help you with that is a copyright lawyer trademark. There are actually three forms of trademark that you probably weren’t aware of which is why a good copyright lawyer trademark will come in handy. There is common trademark which is just like it sounds. A state trademark, which means you, filed your trademark with the state in which you reside. An example for this might be a company using their city in their business name. Third is the federal registration trademark, this is a registration that can be renewed every year or forever. Someone that has a website that is becoming popular may want to make sure they reserve their trademark forever so that someone else doesn’t buy it down the road. Keep in mind that just because you buy a domain name doesn’t mean you actually own the trademark, you might actually see another site with the same name. If you don’t want this to be the case, have a copyright lawyer trademark it. A great example of showing you how a copyright lawyer trademark works would be by looking at the recent celebrities that bought the trademarks to their children’s names so no one can cash in on their names. Believe it or not even a copyright lawyer can have a trademark, that’s right they may have their own site or logo on a business card. In this case they’ve probably done all that fancy paperwork that you are getting started to do, which means they’ll have first hand knowledge when it comes time to help you out. This should actually make you feel a lot more comfortable than dealing with a lawyer that just knows the job; this one actually has experience that will help you. Know what you want to be yours and how long you want it; if it is something that you just can’t live without or you know will be worth something someday you may want to hire a copyright lawyer to trademark it. This way it is always yours and you never have to worry about someone else using it, they will always have to have your permission. Not to mention if they ever try suing you for using it you can always prove that you are the owner. Protect your stuff by getting a copyright lawyer trademark all things that matter. Pertinent Advice for Negotiating Salary Your salary is a huge factor when it comes to job satisfaction and overall quality of life. That is why negotiating salary is something that you should never overlook. While many employers like to state that starting salary as if it were etched in stone, there is usually some leeway in how much you will make. Remember, what you make is going to affect your entire life. Negotiating your salary is something that you should take very seriously. There are a few things to consider before you start throwing out figures. You don’t want to lose the job you have just gotten. First of all, leave the salary negotiating for the end of the hiring process. This is important because if you agree to a lower salary earlier on in the hiring process, you will be locked into that salary. Also, as the hiring process goes on and you become more of an employee, opposed to an interview, your worth increases. If you have gone through several interviews and met a few different managers, you have been able to make an impression on a number of people. That means that several different people have measured your worth to the company. When salary negotiating comes around, you can ask for more money. With several different people discussing your salary there is a chance that your state price may win out. Before you begin negotiating salary, you should know how much you are worth. One of the most important aspects of job hunting is finding out how much your skills and talents are worth in the job market. Armed with this knowledge, you will be able to market yourself better and know whether or not the employer is bluffing you. If you know that the salary they are offering you is much less than other companies offering the same position are offering, start the negotiating. Employers are always looking for a bargain. They never shoot out the high end of salary numbers. Employers start out at the bottom of the salary barrel. That means you can work to boost the salary offer. Of course, you do not want to sabotage yourself by acting too cocky but do not crumble under pressure. Be savvy in your negotiating and recognize that if the company is hiring, they need you. Yes, you may need a job, but the need is mutual. They would not be going through the interview process if there were no need of your services. Also, they obviously were impressed with your credentials. Be sure that they appreciate you will a decent salary. Know when to start salary negotiation. When the employer is explaining the job description to you, if they state a salary that is lower than you would like, let that pass. Until you have been offered the position, you do not need to worry about the salary. The first thing is to get the job. Once the offer is made and you are filling out paper work, you can start the negotiating part of the deal. It is important to know when salary negotiating is not an option. There are certain jobs that offer a set salary for certain position. If you are interviewing for a job that has a stated, set salary, you do not want to negotiate. The stated salary is the one that you will be getting if you take the job. In these cases, whether or not you are willing to settle for less is the question at hand. If the salary is too low for you to handle, get out there and find an employer that appreciates your talents. |